Real-World App Success Stories
Mobile and App Case Studies
Uncover the impactful strategies and outstanding results we’ve delivered for our clients’ apps.
Driving 190% revenue growth through ASO for an ecommerce app
We partnered with B&Q, the UK’s largest home improvement and DIY retailer, to enhance their digital and in-store presence. Our ASO generated impressive results, increasing the app user base by 548% and boosting B&Q’s app revenue by 190%. The app now boasts the lowest ROAS across all of B&Q’s channels.
Increase in app revenue
Growth in transaction volume
Boosting leading parcel delivery app to the top 3 in the UK iOS Lifestyle category
Yodel Delivery, one of the UK’s leading parcel carriers, partnered with us to boost their key metrics with a newly relaunched app. The combination of ASO and ASA strategies delivered an +85% increase in installs YoY.
Growth in impressions on iOS
Reduced Cost Per Acquisition (CPA)
Maximising App Growth for GuideAlong’s Rebrand
GuideAlong is an innovative audio tour guide app that allows travelers to set their own pace while enjoying automated, location-based stories, tips, and directions. As the app looked to capitalise on a rebrand, including a full re-name, and maximize seasonal engagement, they sought Yodel Mobile’s app marketing expertise to boost app visibility, increase downloads, and retain their brand equity in the highly competitive app store environment. Our partnership led to impressive results, including a direct impact on app revenue which increased by 101% during the engagement.
Reduction in Cost Per Install (CPI)
Increase in app revenue from downloaded audio tours
Accelerating User Growth for a New Transportation App Launch
Hoppa, an innovative online marketplace that enables users to search, compare, and book taxis and airport transfers, partnered with Yodel Mobile to boost their market presence and grow their user base. By leveraging Yodel Mobile’s expertise in app acquisition, ASO, and creative strategy, Hoppa successfully expanded its user base and increased bookings, strengthening its position in the competitive ground transportation market.
Growth in organic installs on iOS
Growth in organic installs on Android
Strategic support for a healthcare app launch
Leading health tech app, EczemaWise, wanted to engage an agency to accelerate learnings and momentum for its app growth. This included a focus on recruiting new users, retaining and engaging existing users, and building awareness of the app generally and particularly among healthcare providers who treat eczema. Working with the Yodel Mobile team, we leveraged cutting-edge app marketing tactics to increase visibility for core search terms, deepen product education via the app stores and drove more than 18,000 user registrations.
Registrations in the app stores
Increase in impressions YoY
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